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“Applications create the opportunity for innovation,” Johnston says. “They largely free people from carrier or network limitations. They are unique experiences . . . tailored for specific consumers and their needs. Why would they go away?” But, Ansible’s Milo says, “we study the target audience’s mobile persona, such as the devices and carriers they use and the content they Christian Louboutin Pump Black Patented, and then we present a solution – whether or not that includes an app.” And Publias Croupe’s Mars says apps seem less relevant when it conies to the marketing plans of traditional, multinational brands. These corporations, he says, are asking his agency “to build mobile Web sites so they don’t lose the relationship with their end user when that user is mobile. With the mobile Christian Louboutin Lace Bootie Silver the reach is there; with apps, the reach is not there.” Meanwhile, when it comes to Web-based mobile ads, Google’s open-source Android can benefit advertisers. They get Google’s distribution at an inexpensive price, along with the growing potential of mobile search, including voice-, image- and location-based searches. And many brands, such as teen retailer Abercrombie & Fitch, are learning that most of their users are on Android phones, according to iCrossing’s Pasqua. But if Apple’s Achilles heel is its dependence on Christian Louboutin Lace Bootie Leopard line and control, then Google’s weakness is its complexity. Android has multiple versions (1.1, 1,5, 1.6,2.0,2.0.1 and 2.]}, which makes it difficult for developers to create pristine experiences across all devices, notes Milo. Because of the hardware differences and desire to create apps with quality experiences across all versions, developers say they don’t have the quality control that they’d like and are becoming overwhelmed. Also, Android phones don’t prompt users to update their software or apps as iPhones do, exacerbating the quality issue. But more importandy, when Google can compete with its own inapp ads on the Android platform, the Christian Louboutin Lace Bootie Black with Apple could shift dramatically. And Google’s acquisition of AdMob does clear the path for it to release an in-app advertising option similar to iAd, say agency experts. Those ads, however, would sdii face the complex technical issues.